Membership and Fundraising Manager

Position Title: Membership and Fundraising Manager
Unit: Memberships
Directly reports to: Director - BD & Strategic Partnerships
Location: Dubai (with 80% home-based working location) and other Emirates
Direct reports: Membership Onboarding & Retention Officer
Type of contract: Full time Project
Commencement Date: Q1 2023


Emirates Nature-WWF is a UAE environmental non-governmental organization, established under the patronage of HH Sheikh Hamdan bin Zayed Al Nahyan, Ruler’s representative in the Western Region and Chairman of Environmental Agency – Abu Dhabi (EAD).

Emirates Nature works in association with WWF, one of the world’s largest and most respected independent conservation organizations. Emirates Nature-WWF has been active in the UAE since 2001 and has successfully initiated and implemented several conservation and education projects and initiatives in the region.

Emirates Nature-WWF works federally and in the region with offices in Abu Dhabi, Dubai and Fujairah and is governed by a local board of directors.

Job Summary

The ideal candidate is a self-starter and will need to manage a large number of accounts, members, volunteers and participants at a large scale covering the UAE whilst remaining focused on long-term objectives. This role is a twofold role, where the successful candidate will manage the Membership Programme of EN-WWF but at the same time support the Business Development Team with their Fundraising efforts. In their capacity as Membership Manager, the successful candidate will play a key role in creating effective strategies to ensure a strong operating model where volunteers drive volunteers and increase the membership base within the UAE. The candidate must be confident and able to demonstrate previous success actualizing growth in a non-profit or member-based organization. This role will collaborate with Senior Leadership of the organization, key stakeholders in the public and private sector, key decision makers nationally and internationally. The candidate must work cohesively with all units (Conservation, Strategic Partnerships, Marketing and Operations) within EN-WWF in establishing strategic development, planning, and tactical implementation to ensure the goal of managing the membership platform, which acts as convenes of members amongst the public, the private sector and the government to ensure impact in the field of environmental sustainability and nature conservation. The role will include acquisition of members, retention of members, upselling members, the development of products, activities, initiatives and benefits for members through engagement, civil activities, certified training learning and development in collaboration with other members of the organization. The role additionally will require the management of a team, and will be liaising with other organizational members across various units and positions to assure objectives are met. The tasks outset in this role will need to assure monitoring and evaluation, assuring analytics and its required analysis for key decision making and reporting, as well as upskilling the organizational members in the fields of membership management and all its roles and responsibilities. The candidate must encompass key decision-making skills, and the ability to assure holistic strategic planning (integrated with global sustainability and environmental laws, as well as local Emirati goals as a country and per Emirate), in addition to enforcing a very strong implementation skill-set to assure success.

On the other hand, as a fundraiser the candidate acts as the face of the organization with external stake holders. The BD unit is the first touch point with EN-WWF and therefore must be extremely knowledgeable of our Mission, Vision, Projects and AIMS as a non-profit conservation organization. The main responsibility of this position is to manage EN-WWF activities aimed at the business environment in order to influence companies to donate towards our projects/products.

Major duties and Key Responsibilities


  • Large-scale and small-scale project management and planning skillset incorporating strategic development, governance, M&E and management of annual budget
  • Collaborate with leadership to implement membership engagement campaigns and further the association’s reach
  • Review and advise on current membership structure, pricing, and the value proposition of membership
  • Implementation, evaluation, support with acquisition, retention upselling, training and development of the members within the membership programme ensuring a strong customer journey
  • Recommended changes to programs and services (which can be linked to projects, programmers and other organizational activities) to ensure that they line up with the strategic plan and other initiatives.
  • Helping to develop activities to increase our level of membership
  • Build and develop relationships with members and prospects
  • Stakeholder management for key government accounts and external representation
  • Responsible for directly building and defining the local membership community (and micro-communities) to ensure the membership culture, experience and sales are maximized.
  • Identify new markets, trends, and market size to develop growth models
  • Assuring proper member-based reporting internally and externally (social impact reporting, that allows members to know where their dirham is spent and their hour spent has contributed to in society.)
  • Managing relationships with other EN Units, to ensuring that all current members receive a high-quality service and membership offering
  • Delivery of membership benefits along with the team
  • Develop and implement recruitment strategies for potential member segments
  • Drafting our monthly membership newsletter
  • Responsible for services to our members/volunteers throughout the membership lifecycle, from overseeing the admissions processes, increasing member engagement
  • Develop and manage operational HR framework for volunteers
  • To partner with all internal stakeholders by communicating and engaging all areas of the operation to support the member experience
  • To foster events and experiences promote member engagement
  • Coordinating training programmes
  • Project management and ownership of team initiatives including conducting data-led analysis on the membership and member engagement as required to support commercial strategies.
  • Candidate must possess hands-on skills to be able to travel throughout various areas in the UAE, interact and manage members within the membership programme, as well as interact with key decision makers and strategic partners.


  • Lead on acquisition of donors for Microdonations, Project Funding for EN-WWF.
  • Adhere to WWF Corporate Guidelines and ensure adherence of it within the team and externally as well.
  • Develops support tools and consistent best-practice protocols on developing and maximizing impact of private sector partnerships.
  • Drafts Donor Engagement Strategy and annual action plan based on the Organization overall targets
  • Develops donor engagement journey, pipeline and KPIs
  • Leads the due diligence process and develops due diligence reports on potential donors, following WWF process and criteria
  • Develop and implement donor recruitment strategies for potential donor segments
  • Identify new markets, trends, and market size to develop growth models

General Administration

  • Maintain accurate database records through Salesforce and HubSpot platforms or other platform(s)
  • Analyze and report on various metrics to monitor prospects donors and members
  • Maintaining a membership and donor database, issuing monthly member reports
  • To carry out a daily evaluation of membership applications; to be competent on Salesforce platform where applications are held

Required qualifications

  • Bachelor’s degree in business, marketing and relevant field
  • Master’s degree welcomed
  • 5+ years of demonstrated successful membership experience
  • 5+ years of experience in the professional field
  • Proficiency in MS Office Suite (Word, Excel, PowerPoint, and Outlook)
  • Proficient in the use of digital applications and tools
  • Experience in project management and marketing campaigns/member communications
  • Required Languages: Arabic & English (both proficient)


EN-WWF Focus: Acts as a member of Emirates Nature-WWF, placing higher priority on Emirates Nature-WWF goals than own goals and anticipating the effects of own area’s actions on others to ensure holistic Emirates Nature-WWF outcomes.

External Orientation: Looks outwards ensuring WWF stays relevant, continues to anticipate and adapt to external environmental and global trends.

Delivering Quality Outcomes: Establishes stretch goals, plans, using best judgment and takes responsibility for planning to and delivering on outcomes.

Building Working Relationships: Builds collaborative relationships through the understanding and development of other’s and own ideas.

Communicating Effectively: Uses appropriate means of communication to convey messages, seeks input from others and ensures understanding.

Leading Teams: Develops direction and shared purpose, builds a team through coaching to ensure the accomplishment of goals and high level team performance.

Leading Change: Encourages and seeks out innovative solutions and brings people on a journey constructively and empathetically.

Managing Resources: Makes the right judgments based on financial and resource availability.

Building Organizational Capability: Diagnoses individual and team capability and development needs and champions talent management.

  • Proven knowledge and or experience in the non-for-profit sector, preferably of environmental non-government organizations.
  • Previous relative experience with a proven track record of leading a professional, efficient, high quality, service-oriented operation
  • Ability to work a flexible schedule including nights, weekends and holidays as well as the ability to travel and attend various social functions
  • Friendly and approachable as well as proven acumen of written and oral communication skills
  • Ability to work at an incredibly fast pace
  • Ability to work effectively under time constraints and deadlines
  • High level of cultural sensitivity and awareness with ability to work in a multi-cultural setting
  • Strong communication skills
  • Proactive nature
  • Good use of initiative
  • Efficient problem solver
  • High attention to detail

Skills required

  • Ability to think strategically and creatively, generating innovative ways to drive climate and energy work in the UAE.
  • Excellent organizational and time management skills and ability to perform under pressure.
  • Excellent proven stakeholder management and relationship-building skills.
  • Excellent relationship-building skills and exceptional teamwork abilities.
  • Demonstrable ability to work effectively in multi-disciplinary and multicultural teams.
  • Self-starter and able to prioritise activities accordingly.
  • Set challenging but realistic goals and solve problems effectively.
  • Produce high quality products/services with attention to detail.
  • Supportive, constructive and open to influence in dealing with others.
  • Friendly, open, and sensitive to the satisfaction of the work group.
  • Excellent oral and written communication skills in English and Arabic (desirable). Excellent communication and writing skills
  • Excellent relationship-building skills
  • Excellent stakeholder management skills
  • Strong analytical skills and data analysis
  • Excellent communication skills in both English and Arabic
  • Adaptable, flexible, able to take initiative and prioritize among competing demands

Working relationships

Internal - Works with Management Team, Unit Directors, Support Staff

External - Works with Stakeholder Management of Key Government Partners

Value Behaviors
Impact Driven
  • Results oriented and focused
  • We passionately seek impactful solutions to overcome the planets greatest challenges
  • Uses a science-based approach and applies facts, logic and professional knowledge to create impact, displaying a strong understanding of the issues
  • Demonstrates focus, determination, efficiency and accountability
  • Consistently delivers high-quality work
  • Acts and communicates openly, constructively and ethically, and is sensitive to other people and cultures
  • Treats others fairly and respects others points of view, creating an environment of trust
  • Is consistent, honest and transparent in what one does and says
  • Demonstrates self-awareness, manages own emotional response, and is aware of the impact of own behavior on others
  • Demonstrates professionalism and upholds a high regard for the reputation of the organization
  • We live the principles and standards we call on others to meet, and hold each other accountable
Together We’re Stronger
  • Shows empathy, listens, asks questions and shows consideration and understanding for others
  • Is approachable, empowers others, provides trust and mutual respect
  • We remain optimistic, light-hearted and participates in celebrating success together
  • Recognizes the value that each individual brings to the collective impact of the organization
  • Embraces diversity and inclusion
  • Speaking with one voice, unified by one mission, shared values and common priorities
  • Seeks to build powerful and aligned networks with government, organizations and communities
  • Demonstrates perseverance and commitment to the Mission and Vision of the organization
  • Acts with confidence and from a position of strength
  • Takes measured risks and encourages action
  • Inspires hope and optimism
  • Stays informed of external developments and trends and adapts accordingly
  • Pursues avenues for continuous learning and development
  • Stays open-minded, seeks innovative and creative solutions
  • Flexible and open to change and others view-points, remains calm and confident during change
  • Embraces feedback

Additional information

Emirates Nature-WWF is an equal opportunity employer. We welcome diversity in the workplace and offer a flexible and diverse place of employment.

Emirates Nature-WWF staff participate wholeheartedly in general activities and events that require the full support and participation of all staff members, whether the focus of any particular event or activity has any bearing on the job description and assigned project objectives and activities.

How to apply

Please send your application consisting of a cover letter explaining why you are the right candidate to work with EN-WWF and your CV with the subject ‘Application for Membership and Fundraising Manager’ to the attention of Ms Magdalena Tayoun on [email protected] before 30th November 2022.

Emirates Nature reserves the right to appoint a candidate prior this date.