Priceless Planet


Priceless Planet Partners

Join the movement to save our climate

Climate change is one of the biggest threats facing the planet and humanity. And it’s getting more serious every day.

The rate of climate change and its impacts are accelerating, while global efforts to limit the rise of temperatures to 1.5°C are falling short.

The time has come for us all to unite together as a force for good so that people and planet can thrive.


About the project

Our best resource to address the climate emergency is nature herself. By protecting, enhancing and restoring our natural ecosystems, we can accelerate the capture of carbon dioxide and mitigate climate change.

Mastercard’s Priceless Planet Coalition aims to restore 100 million trees around the world.

In the UAE, the project is undertaken as a partnership between Mastercard, Conservation International, Emirates Nature-WWF, and World Resources Institute with the support of Red Crescent.

Our primary focus in the UAE will be to restore and regenerate our mangroves and associated coastal ecosystems.

Together, we can restore UAE’s mangroves and help our planet thrive.

Why mangroves?

Did you know: The UAE has the largest mangrove coverage in the region.

  • Mangroves store up to 4 times more carbon than tropical forests.
  • These Blue Carbon ecosystems can sequester and store carbon both within the plant as well as in the sediment and soil beneath them.
  • By restoring mangroves to good health, we also restore our local biodiversity. Afterall, mangroves are home to endangered species of turtles, seabirds, sharks and rays.
  • Society benefits from healthy mangroves as well. Mangroves help reverse the decline in fish stocks, improve water quality, contribute to our cultural identity and create opportunities for eco-tourism.
  • Resilient coastal wetlands offer an added advantage of protecting our infrastructure from the negative impacts of climate change, like sea level rise and erosion.

We must sustain our mangroves, so they can sustain us. The time to act is now.

Our approach

Emirates Nature-WWF’s goal is to see our mangroves and coastal habitats restored for the long-term.

  • Our approach is rooted in science to maximise the long-term success of this project. 
  • Through inclusive conservation and close collaboration with stakeholders and communities, we aim to achieve environmental, economic and societal benefits for all.
  • By raising public awareness about the importance of mangroves, the project will inspire civil society to play an active role in safeguarding these essential ecosystems.

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