Why Nature Matters - Emirati woman in nature
We only have one planet.

Nature can no longer keep up with our demands. We’re losing incredible wildlife, running out of freshwater and upsetting the delicate balance of our ocean ecosystems. We must act now, while we still can.

Why Nature Matters

Nature Matters

We rely on nature for our very survival. It is the source of the water we drink, the air we breathe, the food we eat, the things we use and – for many of us – our very livelihood. Nature is our only home, one that we share with many remarkable species that help maintain the balance of our delicate global ecosystem. But it is under severe threat.

In the last 50 years, more than half of the world's wildlife population has been wiped out and a fifth of the Amazon rainforest has disappeared. We’re seeing the effects closer to home as well. For example, populations of three popular fish species – hamour, shari and farsh – are now at risk of collapsing in Abu Dhabi because of overfishing.

We can no longer wait for a magical solution to wipe away our problems. We need to become our own heroes and stand up for nature – starting right now.

Emirates Nature-WWF works to conserve our natural heritage for the benefit of all. We partner with individuals and institutions to achieve science-based solutions to combat climate change and safeguard the seas, the land and their associated biodiversity.

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Help us make nature matter

If we can’t sustain nature, it can’t sustain us. Each and every one of us has a role to play in building a sustainable and prosperous future. Join our latest campaigns and get started today.