Performance & Digital Marketing Officer

Emirates Nature is a UAE environmental non-governmental organization, established under the patronage of HH Sheikh Hamdan bin Zayed Al Nahyan, Ruler’s representative in the Western Region and Chairman of Environmental Agency – Abu Dhabi (EAD).

Emirates Nature works in association with WWF, one of the world’s largest and most respected independent conservation organizations. Emirates Nature-WWF has been active in the UAE since 2001 and has successfully initiated and implemented several conservation and education projects and initiatives in the region.

Emirates Nature-WWF works federally and in the region with offices in Abu Dhabi, Dubai and Fujairah and is governed by a local board of directors.

The Performance & Digital Marketing Officer will be responsible for delivering a performance marketing strategy, creating, and executing digital advertising campaigns across various platforms, including social media and Google and other platforms/technologies, to bring in donors for Emirates Nature – WWF. The ideal candidate will have experience in building tracking and reporting mechanisms, as well as a strong understanding of return on investment (ROI) metrics, customer acquisition and retention strategies.

The Performance & Digital Marketing Officer will play a critical role in driving donor acquisition for EN – WWF and will have the opportunity to make a meaningful impact on the organization's mission. Proficiency in Salesforce and HubSpot is crucial to manage and organize partner and donor data effectively.

Major duties and Key Responsibilities

• Creating and executing a strong performance marketing strategy & execution plan for effective lead & donor acquisition, fundraising initiatives, and retention plan.

• Develop and implement digital advertising campaigns across various platforms to drive Partner & donor acquisition.

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.

• Manage PPC efforts on Google Ads, Facebook Ads, LinkedIn Ads and other platforms.

• Allocate budgets and analyze and recommend modifications to ad spends.

• Build tracking and reporting mechanisms to measure the success of campaigns, using Salesforce and HubSpot

• Utilize ROI metrics to optimize campaigns and ensure they are cost-effective.

• Identify opportunities to implement and then innovate campaigns.

• Identify and develop channel opportunities with technology partners.

• Own and execute performance marketing.

• Own and execute affiliate marketing.

•  Lead on optimizing landing pages and customer acquisition funnels.

• Working cross-functionally with the product management, design, and marketing teams and Digital, to deliver data-driven growth initiatives.

• Stay up to date on industry trends and best practices in performance marketing.

• Develop and maintain relationships with key partners and vendors to support campaign execution.

• Utilize Salesforce and HubSpot to manage and organize donor data.

The ideal candidate for this role should be creative and innovative, well-organized. Ultimately, the exceptional Performance & Digital Marketing Officer should have a firm grasp of the different digital touch points, drive highly effective digital campaigns, social media management, enhance user experience, and deliver on digital objectives.

• Planning and execute digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Coordinate specific online marketing campaigns across all digital channels
• Accountable for delivering Emirates Nature Digital Campaigns, Earth Hour, Save 1/3, Target Climate and any other campaign that the Organization is launching during the year.
• Managing Social media post creation, community management, support creation of social media calendar.
• Supporting Comms in ensuring all digital communication is as per standards and best practices
• Collaborate with internal teams to create landing pages and optimize user experience
• Website Management, maintaining current websites and managing new creation of websites.
• Coordinating content development for digital platforms and ensuring it is delivered on time and quality
• CRM Management working to increase CRM capabilities for digital leads nurturing techniques.
• Communicate on a regular basis to review performance of digital marketing campaigns and provide recommendations for improvement.
• Analytics and Reporting for all digital platforms, including managing and setting dashboards.
• Responsible for the performance and up-time of the website.

• Bachelor’s degree in Digital, Marketing, IT or relevant field

• 3+ years of experience in performance marketing, with a focus on digital advertising

• Proficiency in MS Office Suite (Word, Excel, PowerPoint, and Outlook)

• Proficient in the use of relevant digital applications and tools such as Hubspot or similar tool

• Experience in project management and marketing campaigns/member communications

• Strong understanding of ROI metrics and ability to optimize campaigns based on data

• Experience with tracking and reporting mechanisms, Salesforce and HubSpot and analytics tools.

• Experience with social media and Google advertising platforms

• Proven ability to work in a fast-paced, deadline-driven environment

• Strong project management and organizational skills

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Strong understanding of user experience best practices and trends

• Knowledge of Content Management Systems.

• Experience in optimizing landing pages and sales cycles, and sales/user funnels

• Experience in CRM systems and practices

• Knowledge in mobile APPs

• Highly organized and motivated

• Strong attention to detail.

• Solid knowledge of website analytics tools

• Strong presentation skills, writing and Communication skills

• Required Languages: Arabic & English (both proficient)

Internal - Works with Unit Directors, Marketing & Engagement Team, Support Staff

External - Works with Agencies

Emirates Nature-WWF is an equal opportunity employer. We welcome diversity in the workplace and offer a flexible and diverse place of employment.

Emirates Nature-WWF staff participate wholeheartedly in general activities and events that require the full support and participation of all staff members, whether the focus of any particular event or activity has any bearing on the job description and assigned project objectives and activities.

Please send your application consisting of a cover letter explaining why you are the right candidate to work with EN-WWF and your CV with the subject ‘Application for Performance & Digital Marketing Officer’ to the attention of Ms Magdalena Tayoun on [email protected] before 31st March 2023.

Emirates Nature reserves the right to appoint a candidate prior this date.