Strategic Communications Leadership
• Lead the development, implementation and continuous evolution of Emirates Nature-WWF's strategic communications and external engagement agenda, ensuring alignment with the organisation's five-year strategy, annual business priorities and conservation objectives.
• Translate organisational priorities into integrated communications strategies, annual operational plans, measurable objectives, budgets and resource plans that strengthen reputation, support fundraising and membership growth, and amplify conservation impact.
• Establish governance frameworks, operating procedures, communications standards, monitoring and evaluation systems, and performance indicators to ensure effective delivery, accountability and continuous improvement.
• Drive insight-led communications by embedding audience research, behavioural insights, data analysis and measurement into planning, decision-making and campaign optimisation.
• Provide strategic leadership across communications workstreams, ensuring collaboration between internal teams, external agencies, consultants and creative partners while maintaining consistency, efficiency and quality.
• Champion the Emirates Nature-WWF brand by safeguarding its positioning, messaging, visual identity and reputation across all external communications and stakeholder engagements.
Conservation Communications & Strategic Projects
• Develop and implement strategic communications plans that effectively showcase Emirates Nature–WWF's conservation programmes, partnerships and organisational impact across diverse audiences.
• Work closely with programme teams and subject matter experts to translate complex scientific, technical and environmental information into clear, engaging and accessible communications.
• Support the communications needs of strategic projects and organisational priorities, ensuring timely, coordinated and high-quality communications throughout the project lifecycle.
• Collaborate across departments to identify compelling stories, achievements and insights that demonstrate the organisation's impact and strengthen stakeholder engagement.
• Develop integrated communications materials and campaigns that support programme visibility, public engagement, advocacy and organisational objectives across multiple communication channels.
• Ensure communications are aligned with organisational priorities, brand guidelines and scientific integrity while remaining accessible and engaging for target audiences.
• Build strong working relationships with internal teams, external partners and consultants to support the successful delivery of communications activities for strategic programmes and initiatives.
• Monitor and evaluate the effectiveness of communications activities for conservation programmes and strategic projects, using insights and data to inform continuous improvement.
• Identify opportunities to amplify programme impact through strategic partnerships, storytelling, media opportunities and innovative communications approaches
Campaigns, Storytelling & Engagement
• Lead the development of integrated communications campaigns that inspire behavioural change, increase public participation and strengthen engagement with nature, climate and sustainability across diverse audiences.
• Develop innovative storytelling formats-including digital campaigns, documentaries, immersive experiences, creative collaborations and thought leadership initiatives-that bring conservation to life in culturally relevant and emotionally engaging ways.
• Work collaboratively across conservation, fundraising, digital, brand and partnership teams to develop integrated campaigns that support organisational priorities and maximise impact.
• Ensure all communications are scientifically credible, audience-centred and representative of the people, communities and ecosystems at the heart of Emirates Nature-WWF's work.
• Identify opportunities to elevate Emirates Nature-WWF's profile nationally and internationally through strategic campaigns, awards, partnerships, cultural collaborations and high-impact communications initiatives.
• Establish campaign measurement frameworks that monitor effectiveness, evaluate impact and inform continuous improvement through a test-and-learn approach.
External Communications, Reputation & Public Affairs
• Develop and implement integrated external communications and public affairs initiatives that strengthen Emirates Nature–WWF's reputation, visibility and strategic positioning across key stakeholder audiences.
• Partner with senior leadership to develop clear, consistent and compelling messaging for external engagements, executive communications, strategic announcements and organisational priorities.
• Support the development and delivery of communication strategies that enhance relationships with government entities, corporate partners, donors, media, NGOs, academic institutions and other strategic stakeholders.
• Lead the planning and execution of external communications activities for major organisational initiatives, partnerships, events and strategic programmes, ensuring alignment with organisational objectives and brand standards.
• Contribute to reputation management by monitoring emerging issues, identifying potential communications risks and recommending appropriate communication approaches in collaboration with relevant internal stakeholders.
• Support the development and implementation of crisis and issues communication plans, ensuring timely, accurate and coordinated communications when required.
• Identify opportunities to strengthen Emirates Nature–WWF's public profile through thought leadership, executive positioning, speaking opportunities, strategic partnerships and high-impact communications initiatives.
• Foster strong relationships with key external stakeholders and represent the organisation professionally at meetings, forums and events, as appropriate.
• Ensure all external communications reflect Emirates Nature–WWF's brand, values, strategic priorities and com§mitment to scientific credibility
Strategic Stakeholder Engagement
• Build and maintain strong relationships with key external stakeholders, including government entities, corporate partners, donors, NGOs, academic institutions and international organisations, to support Emirates Nature–WWF's strategic objectives.
• Partner with internal teams to support stakeholder engagement activities, strategic partnerships and collaborative initiatives that strengthen the organisation's influence, reputation and impact.
• Support the planning and delivery of communications for high-level meetings, forums, events and stakeholder engagements, ensuring consistent messaging and effective coordination.
• Develop stakeholder communication materials, briefing documents, presentations and key messages to support senior leadership and organisational priorities.
• Identify opportunities to strengthen strategic partnerships, foster collaboration and enhance stakeholder engagement through targeted communications initiatives.
• Work collaboratively across the organisation to ensure stakeholder communications are aligned with organisational priorities, brand positioning and strategic objectives.
• Support engagement with the WWF Network and other regional and international partners, contributing to knowledge sharing, collaborative communications and the exchange of best practices where appropriate.
• Monitor the external landscape to identify emerging trends, stakeholder priorities and opportunities that may influence organisational communications, partnerships and engagement strategies.
• Represent Emirates Nature–WWF professionally at meetings, workshops, conferences and stakeholder engagements, as appropriate.
Operational Leadership & Team Management
• Plan, manage and prioritise multiple communications projects and initiatives, ensuring high-quality delivery within agreed timelines, budgets and organisational priorities.
• Support the effective planning, allocation and management of communications resources, external agencies and specialist consultants to ensure efficient delivery of strategic communications activities.
• Establish and maintain effective project management processes, workflows and governance practices that support collaboration, accountability and continuous improvement.
• Monitor, evaluate and report on the performance of communications initiatives using agreed metrics, insights and stakeholder feedback to inform future planning and optimise impact.
• Develop and maintain communication policies, guidelines, templates and best practices that promote consistency, quality and alignment across the organisation.
• Foster a collaborative, inclusive and high-performing team culture by mentoring colleagues, encouraging knowledge sharing and supporting professional development.
• Promote innovation and continuous improvement by identifying new approaches, technologies and best practices that enhance communications effectiveness and operational efficiency.
• Ensure compliance with organisational policies, brand standards and governance requirements across all communications activities.
• Undertake any other duties consistent with the level and purpose of the role, as reasonably required by the Director.