The Content Creator will strengthen Emirates Nature–WWF's organic social media presence, grow and engage our online community, and build awareness of environmental conservation across the UAE.
This is a hands-on, field-based content creation role with a strong focus on on-location content capture and end-to-end video production. The Content Creator will transform conservation activities, environmental topics, field experiences, community engagements and organisational stories into engaging, accessible and locally relevant digital content.
The role requires a creative storyteller who understands social media audiences and trends, is confident working independently in the field, and can conceptualise, film, edit and deliver high-quality content in both Arabic and English.
Emirates Nature is a UAE environmental non-governmental charity, established in 2001 under the Honorary Founder and President H.H. Sheikh Hamdan bin Zayed Al Nahyan as a legacy of the late Sheikh Zayed’s vision for the United Arab Emirates. HH Sheikh Hamdan bin Zayed Al Nahyan is the Ruler’s representative in the Al Dhafra Region and Chairman of Environmental Agency – Abu Dhabi (EAD) Board of Directors.
We operate with offices in Abu Dhabi, Dubai and Fujairah and are governed by a local board of directors.
Emirates Nature works in association with WWF, one of the world’s largest and most respected independent conservation organizations. Emirates Nature-WWF has been active in the UAE for two decades and is renowned for its commitment to biodiversity conservation, habitat protection, sustainable development, and community engagement. Some of our flagship projects include marine conservation initiatives to protect coral reefs and marine species, wildlife conservation programs focusing on endangered species such as Arabian oryx and sea turtles, habitat restoration projects in critical ecosystems, and sustainable development initiatives aimed at mitigating climate change impacts and promoting eco-friendly practices across various sectors.
It is our organizational objective to ensure a high performing workforce within our offices with highly efficient, skilled members all of whom will be unilaterally focused on supporting and delivering conservation activities to our stakeholders within the UAE.
Content Development & Storytelling
• Research and develop fresh, locally relevant content ideas and formats aligned with Emirates Nature–WWF's priorities, campaigns and audiences.
• Translate environmental and conservation topics into engaging, accessible and audience-relevant social media content.
• Develop recurring content series that are distinctive, engaging and recognisable to EN-WWF audiences.
• Create content in both Arabic and English, adapting tone and format to the intended audience and platform.
• Maintain awareness of social media trends, formats and audience behaviours and identify opportunities relevant to EN-WWF.
Field Content Creation
• Travel regularly across Dubai and other emirates—approximately three days per week as required—to capture content from conservation project sites, field activities, community engagements, conferences, public events and other relevant settings.
• Engage confidently with members of the public, volunteers, stakeholders, experts and other contributors during content production.
• Direct and support on-camera participation where required.
• Capture content using professional filming equipment and mobile-first production setups as appropriate.
• Attend selected evening, weekend and field activities where required for content capture.
Video Production & Post-Production
• Produce approximately 10–20 social media videos per month, managing the complete production cycle from ideation and scripting through filming, editing and final delivery.
• Produce varied content formats including interviews and vox pops, educational videos, storytelling content, behind-the-scenes content, expert-led features, testimonials and trend-led social media content.
• Independently undertake post-production including editing, pacing, graphics, audio, colour correction and finalisation.
• Ensure content meets required quality, brand, platform and communications standards.
Collaboration & Coordination
• Work closely with the Marketing & Engagement team to align content with organisational priorities, campaigns and communications requirements.
• Coordinate with Conservation, Community Outreach & Volunteerism and other teams to identify compelling stories and content opportunities.
• Work effectively with colleagues, experts, partners and stakeholders to accurately communicate EN-WWF's work.
• Ensure environmental and technical information is communicated accurately while remaining engaging and accessible to public audiences.
Experience:
• Ideally 2 years of relevant professional experience in social media content creation, particularly for Instagram and TikTok.
• Demonstrated experience personally conceptualising, filming and editing video content.
• Strong portfolio demonstrating creative and technical content-production capability.
• Experience creating content at events, community engagements, outdoor activities or public-facing campaigns.
• Experience creating bilingual Arabic/English content is required.
• Experience in conservation, sustainability, environment, science communication or purpose-led organisations is advantageous.
Education
• Bachelor's degree or relevant professional qualification in Communications, Marketing, Digital Media, Film, Media Production, Journalism or a related field is desirable.
• Equivalent demonstrable professional experience and a strong portfolio may be considered.
Skills
• Strong creative storytelling and visual-content development capability.
• Strong understanding of Instagram, TikTok and mobile-first social media content.
• Excellent filming and video-editing skills.
• Hands-on expertise with CapCut, Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve or comparable software.
• Ability to independently manage end-to-end video production.
• Ability to translate environmental or technical topics into engaging public-facing content.
• Strong interpersonal skills and confidence engaging with people on location.
• Strong understanding of UAE audiences, culture and locally relevant communication.
• Ability to work independently in fast-moving field environments.
• Fluent spoken and written Arabic and English.
*Additional Requirements: Currently based in the UAE, with a valid UAE driving licence and access to a vehicle. Ability and willingness to travel regularly across the UAE and attend selected evening and weekend activities.
Emirates Nature-WWF Focus: Acts as a member of Emirates Nature-WWF, placing higher priority on Emirates Nature-WWF goals than own goals and anticipating the effects of own area’s actions on others to ensure holistic Emirates Nature-WWF outcomes.
External Orientation: Looks outwards ensuring WWF stays relevant, continues to anticipate and adapt to external environmental and global trends.
Delivering Quality Outcomes: Establishes stretch goals, plans, using best judgment and takes responsibility for planning to and delivering on outcomes.
Building Working Relationships: Builds collaborative relationships through the understanding and development of other’s and own ideas.
Communicating Effectively: Uses appropriate means of communication to convey messages, seeks input from others and ensures understanding.
Building Working Relations: People demonstrating this competency are effective in working with peers, partners and others who are not in the line of command, to positively impact organization performance.
Internal:
Marketing & Engagement; Conservation; Community Outreach & Volunteerism; Strategic Partnerships & Business Development; and other EN-WWF teams as required.
External:
Community members, volunteers, conservation experts, government and strategic partners, event participants, suppliers and other individuals participating in or supporting content production.
At Emirates Nature–WWF, we are committed to fostering an inclusive, diverse and supportive workplace where people can thrive both professionally and personally. As an equal opportunity employer, we welcome applications from qualified candidates of all backgrounds and are dedicated to creating an environment built on respect, collaboration and equal opportunity.
We are proud to be recognised as a Parent-Friendly Plus Employer, an accreditation endorsed by the Abu Dhabi Early Childhood Authority (ECA) and awarded under the patronage of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the United Arab Emirates, in recognition of our commitment to family-friendly workplace practices and employee wellbeing.
Our employees are encouraged to contribute beyond the scope of their individual roles. As a collaborative organisation, all staff are expected to actively participate in organisational initiatives, events and cross-functional activities that support Emirates Nature–WWF's mission, values and strategic objectives, regardless of whether such activities fall directly within their primary job responsibilities.
Please send your application consisting of a cover letter explaining why you are the right candidate to work with EN-WWF and your CV with the subject ‘Consultant – Content Creator’ to the attention of Ms Magdalena Tayoun on [email protected] before 30th September 2026.
Emirates Nature reserves the right to appoint a candidate prior this date.